"How do we beat that other project?' So it was literally something like, 'We want to beat that other project. We are very, very motivated to do a Snow White project." - Jason Keller, writer
Jason Keller, script writer, admits that the rivarly that was fast and fierce regarding developing the script for Relativity's version of 'Snow White'. In an interview with Vulture magazine, Keller comes clean as to how the competition began between Relativity and Universal. Keller states that it all happened pretty fast:
"Snow White I wrote in December 2010, and that is unheard of, in terms of writing a script and going into production when it did," he confessed. "I'm just being very frank about it ... at the end of last year, [Relativity] looked around, and they saw Universal was coming out with a Snow White. But they had a script that wasn't really working, but they knew they wanted to try to keep that, so when they hired me, the first conversation we all had about that was, 'How do we beat that other project?' So it was literally something like, 'We want to beat that other project. We are very, very motivated to do a Snow White project."
"I pitched them a take on it," continued Keller, "and in the same meeting I pitched them a take on it, Tarsem was in the room, he said, 'I like that take,' the studio was in the room, they said, 'We like that take,' and that minute, they commenced me writing — this is December — and they opened the art department, they opened the costume department, and they started scouting locations. All in the same minute! It hadn't even been written yet! It was all because there was a derby race. And it all happened to work. I happened to write a script that was good enough in a very short enough period of time to get Julia Roberts, and we didn't then have to wait for art and costumes because they were already going. So it was a super-cool way to write a movie."
Relativity believed Universal did not have a working script and did everything they could to try to expedite their version into production in order to release their film first although Keller admits the two versions are completely different films. Universal's version starring Kristen Stewart is "dark" and theirs,starring Lily Collins, is an action-comedy.
Read the rest of his interview here at Vulture.