Monday, January 16, 2012



Yes, it's the end of the NFL (National Football League) season and advertisers are gearing up for one of the biggest and premimum ad buys of the year...the Super Bowl!

Collider is reporting that Universal is going to stick its toe in the water of Super Bowl advertising and begin promoting a couple of their upcoming films. SWATH will most likely be one of the films.

Universal has purchased commerical time during the Super Bowl XLVI which will be held at the Lucas Oil Stadium in Indianapolis, Indiana on February 5th. It was already reported that Universal will have a huge promotion blitz for SWATH.

Super Bowl commercials are costing an estimated $4million for a 30 second ad.  Universal is not alone with the ad buys.  Paramount, Relativity and Disney have also purchased ad time.  This means that Mirror, Mirror could also be advertised.  Chris Hemsworth's 'The Avengers is also another movie that could be seen.

Fans will have to tune into the game to see which commercials will be seen.  But you can believe, without question, SWATH will be one.

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