Saturday, January 14, 2012


Universal Partnerships and Licensing is gearing up for the huge promotion to come for Snow White and the Huntsman.  Universal has secured several licenses covering images to publishing, according to Licensing Biz. 

 "Categories covered include apparel and accessories, publishing, games, prop replicas, costumes and stationery/social expression.

Licensees will target a wide range of retail outlets including mass, department, specialty and online, with product launching up to six weeks prior to the film release."

The effect of the release of the initial trailer has had an effect as to how SWATH will be marketed.

"We've seen the incredible consumer buzz for Snow White and the Huntsman following the release of the first trailer," said Cindy Chang, VP and GM of Universal Partnerships & Licensing. "With a cross-category collection of licensees represented, we're confident our licensing programme will bring the same excitement generated by the trailer to the retail marketplace."

It will be interesting to see how Universal proceeds to market and promote SWATH.  Fans will definitely have a wide-range of interests to choose from.


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