Screen Rant is reporting that the Marvel executives and the cast have viewed a rough cut of 'The Avengers' and like the film. It is not clear if Chris Hemsworth was one of those members. The one exception is that the Marvel executives do not think the film is "cinematic enough".
SR notes that fans of comic book films take issue with producing the films on a more cinematic level sacrificing the story. Director Josh Wheldon is said to have maintained the story.
It appears there is more editing to do to fit the "epic, blockbuster, big-screen" qualities the studio wants to see.
In the meantime, SR provides a peak into what to expect in the next trailer. WARNING: SPOILER ALERT!
"The second Avengers trailer is due to arrive online on February 29th."
"It’s “quite spoilerific story-wise” and features “new and old money shots.”
"The Incredible Hulk won’t be featured as prominently in the second theatrical trailer as he was in the Avengers Super Bowl promo."