Saturday, March 31, 2012


SWATH's Lily Cole has been made The Body Shop's first brand ambassador ever in its history.  Cole will be putting forthe the brand's message of "Beauty With Heart" which is "designed to inpire customers to look and feel good through the power of helping others, Sophie Gasperment, Executive Chairman of The Body Shop said in a statement, according to BellaSugar Australia.  Cole says, "I have long been an advocate of the potential of using business and consumer power to cause positive change. The Body Shop takes a responsible attitude to people and the environment, and it feels amazing to be supporting a brand who are pioneers in that way of working."

The campaign will officially roll out in stores May 15th. Congratulations to Lily!

Louise Gray Model @LilyCole in new fave dress made of cloth from Ghana and designed by Vivienne Westwood @FollowWestwood

via @malenacasey/Source/Source/Source

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