UNIVERSAL & OTHER STUDIOS TEAM UP WITH WALMART INTO 'ULTRAVIOLET'
With the drop in DVD sales, studios are trying to find alternate ways to have their movies purchased; hence, the move into the digital relm.
"Walmart has moved to speed the transition from DVD to digital viewing of movies by launching a service that will convert the film collections of its customers to cloud-based files that can be streamed or downloaded to any device," according to The Globe and Mail.
Walmart partnered with 5 major studios which includes Paramount, Warner Brothers, 20th Century Fox, Sony Pictures and Universal Studios.
According to G & M, this will provide a "boost to UltraViolet, the cloud-based locker system that the studios hope will return home entertainment sales to growth."
"Walmart consumers will be encouraged to bring their DVD and Blu-ray collections to Walmart’s 3,500 stores across the U.S. Standard DVDs will cost $2 to convert to cloud-based files, while a $5 fee will apply to upgrade the discs to a high-definition format."
Read more about the Universal deal here.