Sunday, January 6, 2013


Indiewire released their report of the 2012 film year entitled, '2012 Box Office Wrap: Wide Release Blockbusters, Underperformers and Bellyflops, Studio Winners and Losers.' SWATH made it onto their "Hits" list of profits worldwide making it a box office success. 

According to Indiewire, a "hit or miss" at the box office was not solely determined by the domestic box office gross (although the films are listed according to their domestic grosses in each category).  Their analysis included several "caveats."  

"You need to look at revenue as well as production and marketing costs to assess global returns." Indiewire notes further that "theaters return about half of what they take in at theater wickets to distributors."

Indiewire took a look at 143 films released last year that played worldwide on 750+ screens for at least one week. The films were placed in eight categories (Blockbusters, Smashes, Hits, Low Budget Hits, Underperformers, Reoupers, Flops and To Be Determined) from the "biggest hits to flops."

Besides SWATH, Universal had several movies to make their list with their R-rated comedy Ted named as a "Blockbuster" leading the way.  Universal boasted it best year ever in 2012 at the box office in its 100 year history. 

Chris Hemsworth's The Avengers came in at #1 on their "Blockbusters" list which included Kristen Stewart's The Twilight Saga: Breaking Dawn - Part 2.

Check out their entire list of hits and failures here.


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