ARE RETAILERS BANKING ON THE SUCCESS OF BOTH 'SNOW WHITE' FILMS?

With two Snow White movies being released, it appears that retailers are jumping on board to take advantage of their popularity. 

Relativity's 'Mirror, Mirror' was just released this weekend to an "underwhelming" box office opening with only $19 million with the expected opening between the low to mid $20 's, according to The Hollywood Reporter.  However, with the holiday Easter break forthcoming, Relativity says it will get better.

But will this be a reflection of Universal's SWATH?  We don't think so since they are completely different films tailored to different audiences.

Universal's slick promotion especially during the NCAA Final Four game yesterday, aimed at the male audience, appears to have worked.  EB received a tweet from SWATH fan @KRmahal's whose 19-year old son was watching the game and said he would go see it after viewing the commercial.

Retailers are selling everything from framed posters, jewelry and clothes, Snow White-like mind you, for licensing reasons.

So, Pretty Ballerinas put out these Snow White-like ballerina shoes with a bitten apple and mirror and the other pair resembling the darker SWATH with skulls. 

We are pretty sure between the legitimate merchandise being sold i.e. through HSN and other merchandise based on Snow White, there will be plenty of items for SWATH fans to chose from.  Hopefully the box office for the films will allow the retailers to take advantage of the opportunity.

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VIDEO: FULL HSN SWATH PROMO

Here is the full HSN promo as seen yesterday morning at 7:00am EST.  HSN will hold a one-day sale of exclusive Snow White and the Huntsman-like merchandise on May 30th.  Check out a  sample of the merchandise here.

SWATH CALENDARS AND HALLOWEEN COSTUMES

Last Halloween we were searching for SWATH themed costumes and this year we know are receiving actual mockups of them.

Halloween Costumes 4U is generating SWATH costumes that look like the actual ones worn in the film.  We are sure there are more sites to come.  Look here for more costume ideas.

Also, Amazon has an order page for a SWATH calendar. No photos of it has been posted, however, you can order it here.

via @malenacasey/@kstewangel/@courtjustice



'THOR' IN A STORE NEAR YOU

Collider presented mock ups of what could be
'The Avengers' merchandise that will be sold in stores next year.

Chris Hemsworth who plays 'Thor' is shown as part of the advertisement on the action figure box and will most likely be an action figure himself.  He was already an action figure for 'Thor' the movie.

Sam Claflin got a chuckle out of seeing himself as an action figure for his movie "Pirates of the Caribbean: On Stranger Tides".

Get ready to chuckle some more Sam, if everything goes as it usually does, there will be a 'Prince' action figure to go along with it.

Here are more possible 'Avengers' items below:

 
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SWATH MERCHANDISE ALREADY?

Capitalization in effect.  The first 'Snow White and the Huntsman' items have been found to be on sale on Amazon.  A Snow White poster featuring Kristen Stewart and a SWATH Italian charms bracelet link are available for purchase. 

Let the merchandising begin!

Italian Charms Bracelet Link




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