KRISTEN STEWART'S FLORABOTANICA WINS
FRAGRANCE OF THE YEAR
Kristen Stewart's Florabotanica won Fragrance of the Year - Women's Luxury at the 2013 Fragrance Foundation Awards held tonight at the Lincoln Center in New York City.
Florabotanica also won Canada's Favourite Scent (Judge's Choice) in April.
Balenciaga selected Kristen as the face of their Florabotanica fragrance campaign due to "her rebellious style" which "perfectly embodies the Florabotanica spirit."
According to FF, "the Fragrance of the Year nominees are evaluated based on fragrance, marketing strategy, packaging and advertising."
Florabotanica is a "print only" campaign.
Watch Kristen answer fan questions here during a Florabotanica promotion. Check out photos of a few attendees of the awards event here.
Congratulations to Kristen and Balenciaga!
Congrats to @balenciaga's Florabotanica, winner of our Fragrance of the Year, Women’s Luxury. –FF #FragranceAwards @cotythecompany
— Fragrance Foundation (@FragranceFDTN) June 13, 2013